NATASHA WARD

10+ years in qualitative research exploring everything from health and social care issues to innovation in financial services; psychology; a life-long fascination with how other people think, feel and behave.

Cooking up a storm, family, friends and being outdoors. A morning coffee in my favourite mug. Getting lost in a good book. Finding the magic in everyday moments.

A safe pair of hands, calm under pressure and a stubborn desire to do a really good job - all underpinned by qualitative expertise with a behavioural science lens.